As part of our major marketing campaign- Texts that just click, we developed a convenient and fast tool to showcase the benefits of Yotpo SMS. By lowering the average message cost and suppressing unengaged subscribers, we reinvest the preserved budget into high ROI strategies.
Year
2024
Role
UX UI Designer
Platform
Web / Mobile / Tablet
Industry
E-commerce
SMS Waste Calculator
Overview
MAXIMIZE SMS ROI
The SMS ROI Calculator is an online, user-friendly tool that is based on prospect's data.
It demonstrates how Yotpo's unique combination of features and pricing can boost ROI without requiring additional budget.
Pain points
01. High costs with no results.
02. Generic messages, no impact.
Our strategy "send less, get more."
Sending targeted messages rather than numerous irrelevant ones.
Data from an analysis of 750 high touch stores
The Challenge
CROWDED MARKET
Potential customers often struggle to see how Yotpo SMS stands out.
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The focus was on decision makers who control the budget - marketers and executives.​
THE GOAL
Keep the calculator simple while ensuring it delivered a smart calculation.
THE OPPORTUNITY
01. Conveying Yotpo SMS efficiency.
02. Create interest around our SMS product.
How does it work?
Insert data, click "Calculate", and the calculation will show that the prospect’s SMS costs the same, while increasing their ROI.
When things don’t go as expected
V1
After launching, we gathered user feedback and discovered that their understanding was not as we had anticipated.
V2
Redesign to make it easier to understand the benefits of using Yotpo SMS.​
BETTER UX
​Input fields are stacked one below the other.
This sequence ensures users first enter data, then press calculate.
BETTER UI
The flow is left to right, with a "Calculate" button clearly indicating that data input on the left affects the results on the right.
Key metrics
After refining the copy, structure, and design for better clarity and usability, we saw a 124% WoW increase in traffic.
